We are in an era of gym culture slowly becoming more popular than ever, especially among younger generations. According to Statista, in 2019, a recored 19.83 million people between the ages of 18-34 have a health and fitness club membership in the United States. And the 18-25 year old age group is more likely to attend fitness studios than other age groups, an IHRSA study found.
Kill Crew Apparel (from Instagram)
What this has led to is an influx in gym clothing brands specifically targeted towards these age groups and their interests. As somebody who is both apart of the gym community and in this age range, a lot of common interests and reasons for going to the gym that I hear is to better oneself, and to use the gym as a form of therapy.
With that being said, a lot of athletic brands use these themes already. Just Do It, Nike’s slogan, plays into the determination that a lot of gym rats display when training. The message isn’t always just textual though. A large reason for Gymshark’s popularity is due to their relentless social media campaigning.
Another brand that has a large social media presence is Kill Crew, the subject of this article. Kill Crew is a gym/combat sports clothing brand with a dope message.
Kill Crew Apparel (from Instagram)
Everyone’s Got Something to Kill.
Our quest for inner victory over anxiety, fear, depression, stress, insomnia, ocd, ptsd, phobias, eating disorders makes us forever hungry.
We are wolves among sheep.
We are the KILL CREW.
The way I found out about Kill Crew was through an instagram ad. Looking at the artwork, I decided to buy their shorts, but wanted to know more about the company. Why they did they pick a pretty graphic name? After reading the message , and learning their motto, I was fully invested, and ordered a pair of shorts. This isn’t a product quality review (although the shorts are mad comfy), but rather a shoutout to a company I admire and support, and recommend you checkout if you’re interested in sporting attire that both looks good and has a killer message behind it.
— Joseph Maldonado
References:
https://www.statista.com/statistics/1244806/gym-members-age/
https://www.ihrsa.org/improve-your-club/3-keys-to-understanding-health-club-going-millennials/